Why your employees should be on LinkedIn

LinkedIn profile

A LinkedIn profile is your key to controlling both your own professional reputation and helping control the image of the company you represent. A company with a LinkedIn presence, but few employee profiles connected to it, screams out ‘We don’t understand digital media!’ and can negatively affect the first impressions of prospective clients and potential new hires.

Effective Profiles Mean Positive First ImpressionsLinkedIn proflie

As I have written here previously, over half the UK working population have a LinkedIn account. Yet this still means a large number of employees are leaving their professional reputations open to interpretation from new clients. Moreover, the companies they represent may end up with profiles that look like rooms with no furniture: not a great first impression.

Align and Optimise Profiles

To best take advantage of LinkedIn and its potential to pull in enquiries from Google searches, employees must have profiles that are both aligned to the company message and optimised to top the search rankings. When employees add their company name to their Current Experience, LinkedIn automatically pulls in the company logo and they become followers of the company.

Myth: Employees Are No More Likely to be Poached on LinkedIn

Employees who engage with LinkedIn are not automatically at risk from being poached by rivals, contrary to what many companies believe. Instead, these employees help reflect their part in the positive feedback loop of being connected to their employer. Employees feel better connected and in tune with their workplace, outsiders see the company LinkedIn profile full of positive interaction, and the result is a win-win-win for employees, employers, and prospective clients. Research by Ciceron backs this up in numbers with significant gains in the metrics that demonstrate employee loyalty and will to work.

LinkedIn profile
Source: http://www.ciceron.com/2015/02/employee-advocacy-come-pride-not-pity/

Brand Ambassadors: Profiles Make a Big Impact

There are many digital access points to your organisation today, through your website for example. LinkedIn should be at the top of the list. How you look on LinkedIn at the employee level (profiles) or corporate level (company page) is now critical. Profiles that are congruent and consistent with your company and core value propositions make you look forward-thinking and help to generate trust, professionalism and credibility. Your current employees are your most powerful advocates and they do the heavy lifting in terms of advertising your company brand and culture.

Don’t Push, Lead by Example

I personally don’t recommend that companies demand interaction from their employees on LinkedIn, but I would start by educating them about the huge benefit it can have, and the best way to do this is to lead by example.

In short, LinkedIn is the canvas, you are the artist, and you have the power to put a masterpiece on show to the world.

LinkedIn profile

 

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miles-02Miles Duncan, CEO & Founder of the LinkedIn Success Systems

A unique and effective business development system that shows you how to use LinkedIn.

 

Fundingplus select LinkedIn Success Systems for LinkedIn Franchise Training

LinkedIn franchise training

LinkedIn Success Systems is delighted to announce it has been selected to provide LinkedIn franchise training for Fundingplus. LinkedIn Success Systems, led by founder Miles Duncan, will provide training on the use of LinkedIn as a business development and marketing tool to new Funding Plus franchise owners.

Fundingplus, based in Edinburgh, helps businesses by providing loans (between £25k and 100k) that otherwise might be difficult to attain; either through adverse credit ratings or because they are restricted by the funding options available to them.

Managing Director of Fundingplus, Mike Horn said:

“We are delighted to appoint Miles and his team at LinkedIn Success Systems. Funding Plus was launched in late 2016 and already a number of franchise territories have been taken throughout the UK. Each franchisee gets very intensive training and part of that training is learning how to use LinkedIn as a business development tool.”

This is a prime example of where LinkedIn for business development is the critical piece of the marketing puzzle and where training in how to properly harness the power of LinkedIn leads to a rapid expansion in business prospects. Fundingplus is a new business, but thanks to LinkedIn and the help of Miles and his team, they expect to grow quickly.

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miles-02Miles Duncan, CEO & Founder of the LinkedIn Success Systems

A unique and effective business development system that shows you how to use LinkedIn.

LinkedIn Marketing & Lead Generation Event – Glasgow, 15th March 2017

Complimentary LinkedIn Learning from a LinkedIn expert:
Collabor8te, 22 Montrose Street, Glasgow, G1 1RE
Wednesday 15th March 2017
5.30pm for a 6pm start, finish 7.30pm

Book early to avoid disappointment!

It’s all change at LinkedIn, so Miles Duncan and Donald Munro from LinkedIn Success Systems will highlight how to use the updated user interface for marketing and generating leads with a complimentary LinkedIn Learning event at Collabor8te in Glasgow.

Miles and Donald will discuss LinkedIn’s new user interface roll out with changes to the way LinkedIn promotes its own products such as Sales Navigator, which uses the concept of social selling; using your strong network of contacts to find sales leads and prospects. Remember we often mention that LinkedIn is the number one B2B tool? Well, here’s the tool you need to turn those contacts into firm sales leads with guidance from a LinkedIn expert.

Miles and Donald will also talk about the basics: how to generate prospects, keep clients close, boost retention and build your online visibility and brand, plus much more. And as a bonus, handouts and self-help guides will help you to cement what you have learned and put it into practise.

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LinkedIn expert

 

 

Not for you or can’t come? Please share this free event with others.
miles-02Miles Duncan, CEO & Founder of the LinkedIn Success Systems

A unique and effective business development system that shows you how to use LinkedIn.

LinkedIn Marketing & Lead Generation Event – Edinburgh, 9th March 2017

Complimentary LinkedIn Learning from a LinkedIn expert:
The Dome, 14 George Street, Edinburgh
Thursday 9th March 2017
5.30pm for a 6pm start, finish 7.30pm

Book early to avoid disappointment!

It’s all change at LinkedIn, so Miles Duncan and Dimitrios Karampaglis from LinkedIn Success Systems will highlight how to use the updated user interface for marketing and generating leads with a complimentary LinkedIn Learning event at The Dome in Edinburgh.

Miles and Dimitrios will discuss LinkedIn’s new user interface roll out with changes to the way LinkedIn promotes its own products such as Sales Navigator, which uses the concept of social selling; using your strong network of contacts to find sales leads and prospects. Remember we often mention that LinkedIn is the number one B2B tool? Well, here’s the tool you need to turn those contacts into firm sales leads with guidance from a LinkedIn expert.

Miles and Dimitrios will also talk about the basics: how to generate prospects, keep clients close, boost retention and build your online visibility and brand, plus much more. And as a bonus, handouts and self-help guides will help you to cement what you have learned and put it into practise.

register-here-button

LinkedIn expert

 

 

Not for you or can’t come? Please share this free event with others.
miles-02Miles Duncan, CEO & Founder of the LinkedIn Success Systems

A unique and effective business development system that shows you how to use LinkedIn.

Why your company should be on LinkedIn

LinkedIn workshops

In my LinkedIn workshops I am still surprised to find that while many attendees have individual profiles, the company they represent does not have any presence whatsoever. In my view, these companies are not simply missing a trick, they’re missing a veritable bag of tricks. Business is passing them by in favour of rivals that give prospective clients the information they require. Prospects find out what the company does and who works there, which are all things that are usually not on a company’s main website. Also it offers someone to follow your company, yet not be connected to an individual.

Learn How to Leverage LinkedIn’s Reach

Learning to leverage the rich and powerful tools of LinkedIn can put your organisation at a considerable advantage over your competitors who either lack a profile entirely, or fail to understand how to use it properly. However, the main reason LinkedIn is underutilised is because you need to learn how to use it.

Full Profiles Improve PerceptionLinkedIn workshops

Putting your company on LinkedIn means you must be all in. Companies that have profiles that lack full connection to their employees can attract a negative perception: is your leadership lacking or does your company fail to understand digital media?

First Impressions Always Count

Today, it is likely first encounter an individual will have with your company will be online and the employees, complete with the company culture, need to shine through. Visitors want to see good peer to peer relationships and beyond the standard metrics of salary and benefits. The benefits are backed up by research that show significant boosts to a company’s sales and ability to attract the very best in new hires.

LinkedIn workshops
Source: http://www.ciceron.com/2015/02/employee-advocacy-come-pride-not-pity/

Adding Followers, Communicating Clearly

Adding your company to LinkedIn not only advertises to potential hires, but prospective clients too. The better your profile, the more followers you will attract, which boosts visibility both on LinkedIn and on Google searches where people are likely to find you first. Anything your company shares—and you should share—on LinkedIn gets boosted by the number of followers you have, effectively creating an on-brand and on-message new channel. LinkedIn allows you to establish trust and credibility; don’t assume that anyone knows the great work you do, make an effort to show them and let it shine in the sun.LinkedIn workshops

Exercise thought leadership and demonstrate that you lead the industry and sector in knowledge and expertise, and show that your company is a great place both to work for and do business with.

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miles-02Miles Duncan, CEO & Founder of the LinkedIn Success Systems

A unique and effective business development system that shows you how to use LinkedIn.