LinkedIn cadets had their note books out and were furiously taking notes at a LinkedIn Success Systems training event, run by founder Miles Duncan at the beautiful event suite, on the roof garden at the Glasshouse, Edinburgh on Thursday 5th October.
LinkedIn Success Systems run a quarterly programme of high value, high impact training sessions free of charge, to help the wider business communities learn how to use LinkedIn at a business development and marketing tool.
Whilst learning outline aspects of LinkedIn Success Systems 10 X 10 acceleration program, one of the elements was looking at access points into organisations….. particularly one’s that are hard to crack and/or complex.
By following a prospect company page, simply click follow. You will now get their company news in your news feed. Normally company employees like and share their own content to further boost visibility and reach. From a prospector’s point of view, the company individual activity represents access points.
By getting involved in the post you create digital commonality and this can be used to connect to the company employees that are engaging with the post. You can then use that relationship to further penetrate the organisation and work towards your goal. You’ll be surprised how effective this technique is.
Fancy finding out for yourself how to unlock the secrets of LinkedIn with LinkedIn courses in Edinburgh, Glasgow or wherever your business is based? Check out when the next LinkedIn Training course is on our events page or get in touch to book an in-house session for your team.
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CEO & Founder, LinkedIn Success Systems
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LinkedIn Success Systems are business development systems for business growth and brand building. Designed for businesses of all sizes – all sectors – by business development experts. A combination of 30 years’ experience and many, many clients has perfected these systems.