BIG Thanks to everyone that came along to my lunchtime LinkedIn Training event at Citizen M, Glasgow, Wednesday 23rd May 2018.
I enjoyed launching my new event self help guide – 6 Quick Fixes ‘above the fold’
People are researching all the time, usually looking for resources to help them with a challenge or an opportunity.
To help your first impression I created a simple quick fix guide to help with that initial first impression. … above the fold.
Targeting: are you crystal clear who you are targeting?
Background Banner: do you have one? Does it convey in a nano second your message?
Personal Photo: is it professional yet friendly and approachable?
Contact Information: Is it completed? Your profile URL and pointing to three of your web pages?
Headline: Are the 120-character spaces optimised with key search terms? Is it engaging?
Summary: Your XYZ and 6 pieces of media … does it tell a story?
With nearly 23 MILLION members now on LinkedIn in the UK – more than half the full time working population – this is a business development and marketing tool that you cannot choose to ignore.
I’m sure you will have recognised yourself that the way we do business is changing:
90% of decision makers don’t respond to cold calls – but do respond to relationship builders
75% of buyers use digital media to be more informed about you and your services
Buyers are 63% of the way through the buying process before they contact you
Buying decisions are taken by on average 5.4 people in an organisation
Your first introduction these days is likely to be digital, so is your digital first impression your best?
This is where LinkedIn can help – you can develop and enhance your business potential significantly in a short space of time with a small amount of effort.
Many businesses and individuals struggle unnecessarily:
The time, cost and uncertainty of achieving 2018 growth targets
The pressures, stresses and anxiety of unsuccessful business development and marketing programs
The need to try something new that works, that is inexpensive and easy to implement
Come along to my next Free Sessions ..
The sessions I run are full of information, with no pressurised selling to attendees whatsoever. They’re designed to be enjoyed by everyone – all ages, all professions and are also great networking opportunities with around 80 attendees at each session.
Please share this link and encourage your colleagues to sign up to my next free sessions in October 2018 here in Edinburgh and Glasgow
CEO & Founder, LinkedIn Success Systems
Please connect with me and extend you digital reach HERE
LinkedIn Success Systems are simple, workable, business development systems that” work” for business growth and brand building. Designed for businesses of all sizes – all sectors – by business development experts. A combination of 30 years’ experience and many, many clients has perfected these systems.
LinkedIn Success Systems is in no way associated with LinkedIn Corp. We are a third-party organisation helping companies and individuals to improve their performance of using LinkedIn through online training and face-to- face coaching. All trademarks recognised